Transit media is an outdoor media using vehicles as advertising media by installing advertising media around vehicle’s inside or outside body and passenger seats. This type of media was firstly used in U.S.A. by pasting sticker on public buses. This advertising on vehicles was more preferred after the increasing of advertising charge of television, radio and newspaper. In addition, current people spend more time of their lives on road due to traffic jam, media on vehicles is a good alternative to approach them.
Media on public vehicles is able to approach private vehicle drivers, people on pavement and passengers and able to cover all areas throughout Bangkok because there are several types of public vehicles (e.g., public bus, Songtaew, van, Tuk Tuk, taxi or even train and ferry) in Thailand and they are regularly seen everywhere.
Advertising can specify different passenger groups depending on target group of each product.